Elevator Speech?

images-2I attended a conference with my husband this past week. It was a great get away for me and a chance to focus on my novel without the distractions of home. Needless to say I was enjoying myself and making some significant progress.

I was asked to join my husband and some of his peers for supper the evening before we were scheduled to leave. I was surrounded by men talking shop, so all I had to do was smile and display exemplary dining skills-or so I thought.

About half way through the meal, one of the men looked over at me, and said, “Your husband told us what you do during the day while he is at the conference. We would love to hear a little more about your book. What’s it about?”

Well, I froze, my mind went totally blank, and it was all I could do to control my suddenly out of whack emotions, as I turned to face this man who had the audacity to ask me such a question.

I wasn’t prepared. I didn’t have an Elevator Speech. I didn’t think I needed one. My novel is complete, and I am in the revision process, but it’s not ready for prime time.

I’m working on that Elevator Speech now. I felt foolish and was totally caught off guard. You never know when you’ll come across someone who will ask you what your book is about. I’ll be prepared the next time. Plus, it will also give me practice for when I do attend that writing conference, or get the opportunity to speak to an agent/author I just happened to run into at the airport.

Some things to keep in mind :

  • Remember when you are crafting your speech, you are talking to another human being.
  • You only have 30-60 seconds. Don’t try to tell them the entire story.
  • Content is as important as delivery. It doesn’t matter if it’s well delivered if it’s boring and uninspiring. Make them want to hear more!
  • If you are attending a conference, you don’t want to accost agents/editors-wait for an invite or an appropriate opening. They know why you are there. Introduce yourself. Engage in small talk, they will usually ask.
  •  Practice, practice, practice. You don’t want to memorize every word and sound like a robot or like you’re reading a teleprompter, but you do want your Elevator Speech to flow and be cohesive. You want it to sound natural.
  • Always be prepared and show passion.

If you haven’t prepared your speech, you need to start working on it. It’s just a matter of time . Somebody is going to ask.

-Jan R

 

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Elevator Speech?

4 thoughts on “Elevator Speech?

  1. Oh, wow. I thought, as an indie author, I didn’t have to worry about an elevator pitch. But I was only thinking in terms of agents and publishers and such–not of a friendly dinner party! Excuse me while I rethink that assumption . . . .

    Liked by 1 person

  2. What an experience! And definitely an eye-opener, too, as just where you’ll need to whip out an elevator speech (anywhere, for that matter) . When I was building my private massage therapy practice I had to learn how to network with chiropractors and acupuncturists since I specialized in chronic pain. The key to learning how to differentiate what we do (as an author, our book(s) is to realize that people are only tuned to one station, WIIFM. What’s In It For Me? How can your skills (as a writer, our book) benefit me? For our books, it’s kinda like the blurb, but make sure you tailor that to how your book can benefit your reader. Is it a feel-good love story, a guide on how to be more efficient with your time, an imaginary dystopian world in the near future where people have to learn to survive with no electricity or natural resources. Back then as a massage therapist I had to practice in front of a mirror so I could get my elevator speech down and these days, I need to the same thing about my latest book or brand.

    Liked by 2 people

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