Why do you choose one book over another? What’s the attraction? They’re both romances, and historical novels at that, but you can only afford one. Which novel will you purchase?

Most likely the first thing that catches your attention is the cover. At least that’s the first thing I notice. I do look at the title and the author, but they’re not the only determining factors. They catch my attention and cause me to take a second look. The front cover photo and back-cover blurb are what seal the deal.

I remember standing in a discount store looking at books when I first started this journey. An employee put the price tag over the face of the heroine on the book that I was interested in purchasing. I couldn’t believe it. I wanted so bad to yank that tag off.

The cover matters, and yes, that tag could have been a deal breaker. I saw enough of the cover to know that it was an inspirational romance set in the civil war era. That was a plus and enough to encourage me to read the back cover to determine the premise of the story.

I know some people read the first couple of pages, but I have to admit that is not something I do when determining my selection. Maybe I’m shallow. I have no doubt I have missed out on a lot of great books because the cover failed to get my attention.

I can tell you this, the process of determination I use to choose a book appears to be the norm based on my observations of others in bookstores. The author’s name may catch a customer’s attention, but when they pull that book off the shelf, they look at the cover photo and then read the summary on the back before deciding to purchase.

What’s important to you? What compels you to choose one book over another?

Just something else to think about as you prepare to publish your work.

-Jan R