What’s the draw? What makes you pick up a book and proceed to the next step? Most likely the first thing that catches your attention is the cover. At least that’s the first thing I notice. I do look at the title, but unless it’s something totally overboard, it doesn’t stop me from taking the next step.
I was at a discount store this past week looking at books. An employee had put the price tag over the face of the heroine on a book that I was interested in purchasing. I couldn’t believe it. I wanted so bad to yank that tag off.
The cover matters, and yes, that tag could have been a deal breaker. I did see enough of the cover to know that it was an inspirational romance set in the civil war era. That was a plus and enough to encourage me to read the back cover to determine the premise of the story.
I know some people read the first couple of pages, but I have to admit that is not something I do when determining my selection. Maybe I’m shallow. I have no doubt I have missed out on a lot of great books because the cover failed to get my attention.
I can tell you this, the process of determination I use to choose a book appears to be the norm based on my observations of others in book stores. The author’s name may catch a customer’s attention, but when they pull that book off the shelf, they look at the cover and then read the summary on the back before deciding to purchase.
Just something to think about as you prepare to publish your work. What’s important to you. What compels you to choose one book over another?